Which B2B lead magnets earn a work email, how to pick a gate, and how to hand leads to sales cleanly. A practical guide for marketers and agencies.
Content Upgrade: Turn Blog Readers Into Leads
What a content upgrade is, how to match one to a blog post, which gate fits, and why a hosted gated page beats a PDF download for agencies and marketers.
What a 1-Taco Review Taught Us
A 1-taco AppSumo review told buyers to think twice about Subpage. Here’s what it taught us about communication gaps, and how to reach a real person.
Lead Magnet Examples You Can Ship This Week
Practical lead magnet examples — checklist, hosted whitepaper-style page, content upgrade — plus how to pick a gate and when a gated page beats emailing PDFs.
Lead Magnet Funnel: Assemble the Whole Path (Not One Stage)
How to assemble a lead magnet funnel end to end — promise, gated page, unlocked content, CRM handoff, and nurture — without a website rebuild.
Lead Magnet Landing Page: What Must Be on the Page (Not a Product LP)
What a lead magnet landing page must include — promise, sample, gate, and CRM handoff — plus why hosted gated pages beat PDF+form mashups.
Soft Gate vs Hard Gate: Pick the Lead Magnet Gate That Matches Intent
Soft gate vs hard gate for lead magnets — when to sample value before the form, when to lock the full asset, and how to ship either on a gated page.
PDF Lead Magnet Alternatives: Hosted Gated Pages Beat Static Downloads
PDF lead magnets go stale and strand contacts. Compare hosted gated alternatives — soft gates, checklists, CRM handoff — and when a file still belongs.